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You should be able to identify the source of traffic you receive from social media posts and paid advertisements. To ensure you know where the people who are visiting your site come from and how you can get in touch with them again.
Besides, it allows you to track users engaging with your posts after they click your links through retargeting pixels. Because of the step-by-step instructions, it requires no technical skills to integrate. It means every user who clicks your link pixeled and tracked on any Ad Platform.
Advertising on the wrong demographic can drive your budget to waste. Switchy.io knows that demographic data grows so large that creating effective campaigns can be difficult. Even so, it shouldn't be.
Switchy’s features are fantastic for bloggers, marketers, or time-pressed business owners, yet its cost is quite reasonable. At its core, Switchy is a link shortener, but it can handle up to 8 custom domains with the basic plan.
So if you are planning to a package that offers everything from shortening the link to track then this tool is the perfect choice for you.
Therefore, if you are going to buy Switchy, then this article is for you as we are going to discuss each and everything about this tool. Also, we see that whether it is the perfect tool for you or not.
Let’s get to it
What is Switchy?
This tool can help you shortens, track, and lets you customize links. With retargeting pixels that help drive more engagement for your platform. Switchy provides A/B testing, retargeting pixels, and etc. It comes with all the useful tools. To adjust your targeting links to find out what does best for your platform.
Besides, also it allows you to make your post look how you would like it to appear on social networks (edit the title, domain, description, and image), as well as add retargeting pixels and UTMs.
This tool lets you create super-targeted ad campaigns on various channels, such as Facebook, Twitter, Linked In, Instagram, Google Adwords. You can view real-time data on your links within your dashboard. Additionally, it provides detailed metrics such as the number of clicks, referrers, and audience sources.
Moreover, this program also allows you to integrate a privacy opt-in pop-up to your retargeting links. Include your company name, your website address, and redirection to your Privacy Policies. Not only this but also your audience can accept/deny the Pixel.
Features:
Retargeting Pixels for Short Links:
- The feature lets you track, capture, and retarget users who click through the links to your domain from Facebook, Instagram, Twitter, LinkedIn, Google Ads, Quora, and Pinterest.
Social Media Links:
- With just a couple of clicks, you can customize how a social network post appears.
Users That Click with Ad Campaigns:
- By using Switchy, you can super target users with targeted ad campaigns through your favorite channels such as Facebook, Twitter, Linked In, Instagram, Google Ads, and more. This will increase your conversion rate.
Analytics Reports:
- You don't have to worry about whether your data is doing well because you will be updated with real-time status reports straight from your dashboard.
Compliance with GDPR and CCPA:
- Add your company name, your website, and your opt-in and opt-out policy by integrating your retargeting links and ask your audience if they want to accept the pixels or decline them.
User-Tracking:
- You can also track the users clicking your post or ad. This will enable you to remarket to them or super-target them for the next campaign.
Run A/B tests and Smart Ads:
- This feature will help you improve your campaigns by testing your smart ads.
Custom Domain Name:
- In addition, it allows you to share a link using your own domain name instead of sharing one like link.mycompany.com.
Pixels Integration:
- Embedding Pixels into your links will enable you to track conversion rates and then retarget the users who clicked on the campaigns.
Who is Switchy for?
- Marketers who wish to increase their engagements and gather more leads.
- The advertisers need a tool that will help them improve their click-through and engagement rates.
How Switchy works?
Switchy.io is a web service that is designed to shorten links. But actually, it does so much more. Once you paste the long URL of the link you want to share, Switchy lets you customize the link: from the description to the picture, to the domain.
This platform uses pixels to track & capture your audience — even without any technical skills. With this guide, you are able to easily find your Pixel ID for every social network as well as create highly targeted ads.
It makes it easy to track the clickers on your ads on platforms like Facebook, Instagram, Linkedin, Google AdSense, Bing, etc. With Switchy, you can install pixels on any links within seconds, even those that redirect to third-party platforms ad providers.
PROS & CONS
PROS:
- Really easy to use
- Mobile-friendly (Will likely improve over time)
- Being actively developed
- 5 Tacos-worthy
- Lifetime Deal
- integration
- Custom Domains
- Unlimited Links
- Link rotator
- Analytics report in realtime
- Data Export (CSV)
- Multilingual GDPR & CCPA Compliance. You are able to let your audience decide – privacy Opt-In pop-up für retargeting links.
- You can create folders for your links
- Switchy API for everyone.
CONS:
- One image size
- Only one workspace possible (otherwise you have to add another plan/code)
- No Data Processing Addendum
Pricing:
With Switchy you get three plans including basic features right up to advanced features. If you don’t see features that are right for your agency then you can contact them and ask for a customized plan. However, they offer the following plans.
Team: The team plans start with 47$ per month. It includes
- Up to 10000 clicks
- Unlimited Links
- Unlimited Pixels
- 2 Custom domain name
- All analytics
- 1 User
PRO: The Pro Plan Starts 83$ per month. It includes:
- Up to 50000 clicks
- Unlimited Links
- Unlimited Pixels
- 5 Custom domain name
- All analytics
- 5 Users
Business: The Business Plans Starts 119$ per month. It includes:
- Up to 100000 clicks
- Unlimited Links
- Unlimited Pixels
- 15 Custom domain name
- All analytics
- 10 Users
Alternatives of Switchy
GenuisLink:
One of the top competitors and alternatives of Swtichly is GenuisLink. It provides the easiest and best way to short links with affiliate features with your audiences. You can easily share your links with audiences via simple and powerful tools. It saves your time and effort.
Also, this tool will let you see actionable reports to see how your marketing strategy performing. Besides, it will also allow you to modify your marketing strategy in the future.
SE Ranking:
SE Ranking another alternative to Switchy. This tool is made for SEO optimizers and online marketing professionals. It includes features like Website Audit, competitor analysis, website ranking, keyword suggestions, and grouping Also, it has backlinks automation, building, and reporting tools.
Wow.link:
Wow.link is an open source link management software that keeps brands compliant while promoting. It lets you create and shorten links without knowing the technical skills of programming.
Switchy Lifetime Deal
Conclusion:
In short, If you need to shorten your link, customize the screenshot and description, and incorporate your own domain name into each and every link, then nothing beats Switchy!
My honest opinion is that this app is one of the best online marketing tools you'll find. The User Interface and User Experience are superb, and some of the features are worth as much as $100 a month.
